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WHAT FAMILY TRAVEL MARKETING SERVICES, LLC CAN DO FOR YOUR BUSINESS:

As development consultants, Family Travel Marketing Services, LLC assists travel and leisure companies in transforming missed opportunities into potential sales by targeting parents, teens, children, and tweens through web-based strategies. Our focus is especially on teens since they are particularly influential in family travel decisions.

We service clients in the following travel & leisure areas:

  • Hotel brands
  • Cruise lines
  • Tourist boards
  • Water parks
  • Amusement parks
  • Tourist attractions

OUR SERVICES INCLUDE:

Directing consumer traffic to your website via travel social networking to teens and parents


Micro-sites with teen- and family-specific content


Teen Travel Experts educate parents about your teen friendliness 


Edutaining content development (web based and on-site) to engage and instill family values


Teen travel market research


Public relations strategies promoting your family friendliness


On site marketing consulting

 

DIRECTING CONSUMER TRAFFIC TO YOUR WEBSITE VIA TRAVEL SOCIAL NETWORKING TO TEENS AND PARENTS
Teentraveltalk.com:

Teen Travel Partner of the Week:

  • Teentraveltalk.com’s Teen Travel Partner of the Week directs the spotlight on clients and directly links teens and parents to their website

Parents:

  • FTMS has reach among parents via regular family travel radio interviews (click here) and Facebook fan pages 
  • Teentraveltalk.com has a message board for parents to ask teens their travel questions which are answered by FTMS’ Teen Travel Team

YouTube Videos:

  • Teen Travel Team custom-produces YouTube videos on teen travel favorites such as your destination or travel & leisure product


MICRO-SITES WITH TEEN AND FAMILY-SPECIFIC CONTENT
Increase sales:

  • Organize and structure family specific web content for maximum impact and sales potential
  • Transform missed opportunities into potential sales by enabling parents to easily identify facilities and programs for teens and children
  • Emphasis is placed on integration of family marketing strategies into clients’ existing web sites via micro-sites

Create itineraries:

  • This interactive tool offers parents selection criteria to create optimal itinerary planning options
  • Better-planned trips cut down on the “this is lame” (teens) or “whine” factors (kids) and increase the propensity for return guests

TEEN TRAVEL EXPERTS EDUCATE PARENTS ABOUT YOUR TEEN FRIENDLINESS

Podcasts:


 
  • Customized podcasts by Teen Travel Team promote your product or destination
  • Parents can hear directly from teens in regards to what they liked about your destination or travel & leisure product   

 

How-To CD’s:

  • The Teen Travel Whisperer imparts the Top 10 tips for parents on how to travel with their teen and use it as conduit to re-connect with them
  • CD’s can be used as a premium to your guests with teens or kids

Message Boards:

  • Create and moderate a family travel message board added to clients’ existing website
  • FTMS is the direct bridge between parents’ travel questions and how clients can deliver a positive and memorable travel product to parents, teens and kids

Webinars:

  • The Teen Travel Whisperer educates parents regarding clients’ family friendly facilities and programming via webinars
  • Webinars are promoted through clients’ website; Teen Travel Talk’s Facebook fan page; FTMS’ Teen Travel Talk’s parents message board; and frequent family travel radio interviews 

EDUTAINING CONTENT TO ENGAGE AND INSTILL FAMILY VALUES

ON THE WEB:
Kids’ Companion:

  • Develop families’ interest in your travel product and destination through Kids’ Companion. This custom-written and designed PDF book can be used as a premium to guests who book a family stay  
  • Kids’ Companion enriches families’ shared travel experiences and enhances their impression of your destination or product through hands-on learning activities

ON SITE:
Family-together and edutaining programs:

  • Positions your product with family values 
  • Adds value to your family packages
  • Clients’ green and other socially responsible initiatives are communicated to parents and teens in order to build your alliance with family values 

TEEN TRAVEL MARKET RESEARCH
Focus groups:

  • FTMS’ Teen Travel Team, along with university students majoring in travel and leisure, provide focus group information to guide your decisions

Survey polls:

  • Conduct customized teen and parent interviews to provide clients with market specific research
  • Customized online surveys on www.teentraveltalk.com and its Facebook fan page provide data on teens’ travel likes and dislikes so you can tailor programming or amenities to them

PUBLIC RELATIONS STRATEGIES PROMOTING YOUR FAMILY FRIENDLINESS
Press Releases:

  • Promote teen and family web-based innovations to the travel industry.  FTMS ensures that all marketing strategies that it implements are fully promoted
  • Preparation and distribution of press releases via PR Web

Press Trips:

  • Facilitate press trips to clients’ teen- and family-friendly facilities or destinations, using contacts through membership in Society of American Travel Writers

ON SITE MARKETING CONSULTING

  • FTMS team members are available on for on-site marketing consulting on a per diem basis.